Model Bella Hadid Launches Clean, Alcohol-Free Perfume Brand Orebella

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Ulta beauty buffs: Bella Hadid’s new Orebella (also written as ‘Ôrəbella) line of fragrances is now available to shop online — and you’ll earn extra perks, too. The model’s just-launched perfume brand is part of Ulta’s Mother’s Day promo, and rewards members score 5X points on all online fragrance purchases through May 11. (The brand launches in Ulta brick-and-mortar stores on May 12.)

After years of growing lavender and distilling oils on her family farm, Hadid is now bringing her vision for the future of fragrance to the public. The brand’s name, pronounced aura-bella, blends Hadid’s Arabic heritage, translating to iron ore, with the word “aura” — the energy that each person emits. The initial launch includes three distinct fragrances: Window2Soul, Salted Muse and Blooming Fire.

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Window2Soul is a sheer floral scent featuring damask rose, jasmine, tonka bean (somewhat similar to vanilla bean) and accents of lemon. Salted Muse is in the woody marine family with notes of sea salt, pink pepper, cedarwood, sandalwood and amber; and Blooming Fire is a warm floral with patchouli, Tahitian monoi flower and bergamot.

Orebella Window2Soul Parfum

Orebella Salted Muse Parfum

Orebella Blooming Fire Parfum

The perfume is unique in its hydrating properties with a signature bi-phase formula featuring two layers. The first is a trademarked Ôrəlixir base made from snow mushroom and a moisturizing five-oil blend: camellia, almond, olive, jojoba, and shea. Not only does this nourish the skin, but it also enhances the scent’s longevity and potency. The second layer is a blend of aromatherapy essential oils and fragrances intended to boost your mood.

Each of the three scents is available in a 1.7-ounce and 3.4-ounce container, retailing for $72 and $100, respectively. You can also test it out for $35 with the 0.33-ounce travel size. And if you’re looking to elevate your display, there’s a gold geode-inspired base to accompany the 3.4-ounce vessel for $35. Plus, with your purchase of a large spray, Ulta is including a complimentary Scentable Bracelet.

Since opening up about her decision to step back from modeling, Hadid will now have ample time to dedicate towards her enduring passion for fragrance. Shop Orebella online starting today and earn 5X on your purchase at Ulta.com.

Orebella Perfume Stand

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